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For Immediate Release                                                               June 10, 2003

Modular Brand Group, LLC, a premier branding firm, proudly welcomes Millrock™ to its portfolio of modular design, development and implementation.  After 5 years of strategic partnership, Modular Brand Group® has acquired the legendary Millrock™ brand and all product divisions. 

Innovative from the start, nearly 25 years ago, Millrock™ created and manufactured revolutionary full view greeting card and stationery displays.  Consumers responded with sales.  Industry leaders in the Music & Video, Foodservice and Retail arenas have since turned to Millrock™.   

Millrock™ has produced thousands of the most successful rollouts in American retailing.  Working directly with Starbucks, Millrock™ played a key role in developing the original Modular Cafe program, and went on to manufacture over 500 locations throughout North America, including the first location in Japan.  Millrock has unparalleled proven real world experience available to all through the completely Modular Cafe program for cafes, bistros, and bakeries.

Since 1984 Millrock
has serviced the music and video industry creating standard display racks that evolved into complete Modular Merchandising programs for Blockbuster, Hollywood Video, and Tower Records.  We recently just shipped our 245th store for Movie Gallery.  Through value engineering, Millrock™ streamlines programs for optimal efficiency production runs, creating either a unique or uniform presentation, while achieving knock-out flexibility and affordability.  Millrock™ supplies high-quality programs nationwide.  

Modular Brand Group® is honored to announce the continued leadership of Marty and Spencer Liebmann, the former Millrock™ owners.  Millrock™ customers will continue to enjoy Millrock™ excellence with the addition of Modular Brand Group® services, fabrication, and distribution.  Modular Development, LLC is actively interviewing professional manufacturers’ representatives to launch licensed dealerships.  All Millrock™ national fulfillment programs are being processed by Modular Brand Group® at our 160,000 square foot consolidation and distribution warehouse.  

Inspired by his passion to revolutionize the store development process Shaun Weston founded Modular Brand Group, LLC  in 2000.  Thirteen years experience with the world’s leading airports, business & industry, colleges, contract managers, food and beverage manufacturers, franchisors, healthcare, and hotels formed the foundation.  Today, we are proud to say Modular Brand Group® has nearly 250 high-caliber professional group members, achieved our founding goals, and continue to excel within our core competencies of services and manufacturing.

Services: Brand Design v Construction / Store Development Management v Foodservice Design & Consulting v Industrial Design & Engineering v Licensed Architecture v Menu Planning & Culinary Design v Product Photography 

Manufacturing: Carts v Clip-on Conversion Kits v Food Courts v Furniture v Graphics & Signage v In-Line Stores v Kiosks v Modular Façades v Modular Store Systems v POP Displays v Quick Serve & Fast Casual Restaurants v Retail Fixtures

For the latest acquisition information please email pr@modularbrand.com.  For assistance with brand design, development, or implementation please see our website at www.GrowYourBrand.com or contact Shaun Weston, President & CEO directly at 800.611.6771 or sweston@modularbrand.com

MILLROCK c/o Modular Development, LLC v 67 Federal Avenue v Quincy, MA 02169 v 800-MIL-ROCKv F 617-687-7700 v sales@millrock.com

v  www.MILLROCK.com v

Millrock™ trademarks, Intellectual property, and all product lines are wholly owned by Modular Development, LLC the manufacturing and distribution division of Modular Brand Group, LLC.   Modular Brand Group® is a federally registered service mark of Modular Brand Group, LLC.  All other trademarks are the property of their respective owners.

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